DIFFERENT PERSPECTIVES

With the “See the Unseen” campaign, we have revealed the unprecedented face of the design language in our products. With the campaign, in which the products are handled in ways that are always visible, quite different from the classical angles and compositions, we have created a brand new graphic language and display style.

With the camera clarity focusing on the details and the local lighting points, we reached the unprecedented frames that we wanted to see, and we got the feeling of calmness that these create in people.

In the campaign, which started as a journey of discovery, we experimented with bold angles and light, with the freedom of not looking at products as products, and revealed the beauty hidden in the details.