JOURNAL - LIFE IN BALANCE
LIFE IN BALANCE
DESIGN DIRECTION BY ALP NUHOĞLU
After our launch of the concept “Life in Balance” in Orgatec 2022, we created a collaboration group of 8 professionals and
made multidimensional explorations of balance in depth. Through the intersecting and diverging perspectives of balance,
we turned the story of B&T House into a collaborative and multidisciplinary project. Firstly, our Design Director Alp Nuhoğlu explains
“Life in Balance”: Product Design. Looking from the perspective of product design, he interprets the role of balance
in B&T’s design language.
“As for the designs of B&T...
we try we change the role of furniture from being an object of necessity and create an impact area in spaces”
we try we change the role of furniture from being an object of necessity and create an impact area in spaces”
“Identifying a good product...
For most people, this varies according to their discipline.”
For most people, this varies according to their discipline.”
INTERPRETING BALANCE IN DESIGN
“If you’re working at a company in industrial production, it implies completely different conditions.
I’d describe good product design as the balance union of dozens of varying conditions and
independent parameters that are at play here.”
A GOOD PRODUCT, FOR WHO?