JOURNAL - LIFE IN BALANCE
LIFE IN BALANCE
BRAND VISION BY ALİ TOKER
After our launch of the concept “Life in Balance” in Orgatec 2022, we created a collaboration group of 8 professionals and
made multidimensional explorations of balance in depth. Through the intersecting and diverging perspectives of balance,
we turned the story of B&T House into a collaborative and multidisciplinary project.In this episode, our General Coordinator
Ali Toker explains “Life in Balance”: Brand Vision. Looking from the perspective of leadership and management, he interprets
the role of balance in B&T’s brand vision.
“At B&T, our biggest goal is to be a brand
that inspires the designs of professionals.
We aim to contribute to their work and
design processes. ”
“This, in fact, is one of the biggest factors
that excites us to get up in the morning and
motivates us to do our work.”
THE BALANCE OF DESIGN, QUALITY AND SERVICE
“Türkiye is a luck y countr y in terms of geography, where civilizations are born and
different cultures come together, giving inspiration to creators and designers.
In this sense, we think it is a chance for us to be a brand based here.”
OUR MOTIVATION TO INSPIRE COMES FROM WITHIN.