JOURNAL - LIFE IN BALANCE
LIFE IN BALANCE
BRAND STORY BY TUANA AYSAN
After our launch of the concept “Life in Balance” in Orgatec 2022, we created a collaboration group of
8 professionals and
made multidimensional explorations of balance in depth. Through the intersecting and diverging
perspectives of balance,
we turned the story of B&T House into a collaborative and multidisciplinary project. In this episode,
our Brand Manager Tuana Aysan
explains “Life in Balance”: Brand Story. Looking from the perspective of marketing, she interprets the
role of balance
in B&T’s brand narrative.
“With our brand story of being the center of inspiration,
we underlined that our pursuit for balance starts in our minds
and then organically moves to our brand and collection.”
“While discussing balance, one might think
that our motto Something New Everyday
may feel like a balance-disrupting slogan,
it’s actually where our success lies.”
FINDING BALANCE IN IM BALANCE.
“We always strive to set new goals for ourselves and to inspire
in order to find balance in imbalance, combine possibilities,
and adapt them to space and design.”
ALWAYS MOTIVATED TO INSPIRE.