B&T Design wants to turn the crisis into a crisis with the development of the digital world, the decision to display new products in the digital showroom for the fairs that it can not attend, because it is impossible to participate in every activity due to the overlapping dates although the fairs attended by the companies to introduce new products of the companies and to meet with potential customers have different meanings for each sector. took.

Parallel to the fair events, potential visitors from Twitter and Instagram are invited to the digital showroom via the related 'Hashtags'. This provides a cyclical connection between the digital showroom and social media.